Are Korean cosmetics becoming more and more popular?

Yes, Korean cosmetics (K-Beauty) have become very popular all over the world, including in Europe and Latvia. This rise in popularity can be explained by several reasons:

1. Innovative formulas and ingredients

The Korean cosmetics industry stands out for its rapid innovation. Products often contain unique and natural ingredients such as snail secretion, propolis, green tea, ginseng and other plant extracts, which are especially attractive to those looking for gentle but effective solutions.

2. Emphasis on skin care (not only decorative cosmetics)

K-Beauty focuses on skin care as a priority, not just on make-up. The famous 10-step skin care routine (which includes cleansing, moisturizing, serum and sun protection) has changed the way people approach skin care.

3. Price-quality ratio

Korean cosmetic products often offer high quality at an affordable price compared to Western brands. This attracts many consumers because they can buy effective products without overpaying.

4. Influence of social media

The popularity of K-Beauty has been largely fueled by social media and influencers sharing their experiences of Korean cosmetics. Brands such as COSRX, Laneige, Innisfree, Etude House and Dr.Jart+ have become must-haves for anyone interested in skin care.

5. Importance of sun protection

Korean cosmetics are known for their high quality and lightweight sun protection products. With the growing awareness of the harmful effects of UV rays, these products have become especially sought after.

6. Aesthetics and packaging

Korean cosmetics stand out with beautiful, creative and user-friendly packaging that attracts the eye and creates a positive impression.

Is this a long-term trend?

Korean cosmetics seem to have established themselves in the global market. People's interest in effective and natural skin care products continues to grow, and Korean brands are successfully adapting to consumer needs. Therefore, it is likely that K-Beauty will continue to be popular in the future. Take a look at koore.lv and find the most suitable products for your facial skin and beauty.